SEO as a marketing strategy is a no-brainer for most companies. There really are only a few circumstances Search Engine Optimization is not viable, or not likely to be valuable to a company’s marketing approach. This article will seek to address a couple of those rare instances.
#1 – An Overly Competitive Industry: When SEO is Cost Prohibitive…
Certain industries are very competitive when it comes to Search Engine Optimization, and some aren’t. Web design is clearly one of the most competitive for SEO. What are some others? Oregon fishing guides, surprisingly, are highly competitive. Because so many fishing guide clients come from out of state, a Google search is by far the easiest way to book a trip and to book a guide. With a nice website, a guide can demonstrate happy previous clients, the seasons he/she is willing to fish and so much more about their business, it becomes invaluable to an out of state visitor. Because it is so competitive, large sums of money must be spent to achieve good position on terms that will generate traffic and revenue. Does that mean it isn’t worth it? No, of course not, it just makes the ROI equation a little I heavier.
#2 – When nobody is searching for you…
I am not thinking straight as it is late, but I have recently come across a company or two that surprisingly few people actually search for. Oh to be in a company no one searches for so I can nap at my desk all day. NOT.
#3 – Before your website is closing any deals for you…
What is the point of advertising, if your primary piece of marketing material is failing to entice buyers? That money will be wasted. Your first step in this conundrum is to revise your website to the point it is generating leads and helping your prospects warm up to purchase. Until this is done, more traffic will just cause a bigger failure.
#4 – When you don’t want to succeed…
If you don’t want more clients, and you don’t want your target audience to be able to find you, then definitely don’t optimize your website! There are so few people that are this way, but for those few: Wow. How do you do it?
Website ROI
Every step in marketing must be calculated based on all-important ROI (return on investment). Why spend $3k on a marketing venture if it is not likely to bring about AT LEAST $4k in net revenue for the company? And is a 33% ROI truly even worth the effort? Only if the cost is fully calculated including the time to management the project. Otherwise a much higher ROI is ideal. The question is always how much would you pay to make $1,000?
Another piece of the pie to look at is Opportunity Cost. If you tie up $3k in a marketing venture that will make you only $1k, what other opportunity are you missing or unable to utilize because your capital is tied up on a low ROI investment… something to think about.
Tags: Portland SEO, Website ROI
The nice thing with Portland is that it isn’t a huge market, so the competition can be considerably lower – meaning an SEO win is easier.
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Also, seo might not be a good idea if you haven’t had your website up long enough with statistical tracking to know which keywords are likely to connect with people who will actually buy your product. Sometimes PPCis the better route to figure out what keywords work for you.
I love your site. Well laid out and clean.
The information in this article is very good. Finding a place between #1 and #2 is key – an industry that isn’t saturated and that people are searching for!
John.
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